Website Design Townsville Flinders Street, Townsville City QLD 4810 0413 651 740
Website Design Townsville Flinders Street, Townsville City QLD 4810 0413 651 740
Google Ads set up and ongoing help for local businesses that need the phone ringing this month
Google Ads management Townsville businesses can follow, from $198 a month. Your account stays in your name, your ad spend is paid straight to Google and there is no lock in.
SEO builds over months, ads can run this afternoon
SEO is the long game. It compounds and keeps working, but it takes months. Google Ads is the short game. A well built campaign can put you at the top of the page today, in front of people searching for exactly what you do.
I set up and manage Google Ads for Townsville businesses who want calls now or want to fill gaps while their SEO builds. Every campaign is tightly targeted to Townsville and the suburbs you service, so your budget reaches people who can actually book you.
A lot of owners still know it as AdWords. The name changed years ago but the idea is the same. You pay when someone clicks, so the job is making sure the right people click and the wrong ones do not.
Why some ads cost less and show up more
When someone types ’emergency electrician’, ‘physio near me’ or ‘wedding photographer Townsville’, Google runs a quick auction to decide which ads show and in what order. Your bid matters, but so does how relevant the ad is, how good the landing page is and how likely people are to click.
A poorly built campaign burns money on broad terms and searches that do not match what you sell. Think people looking for jobs, free advice or DIY instructions. A well managed one filters those out, focuses on the suburbs and times of day that convert and feeds results back to Google so the cost of each lead comes down over time. That steady attention is the real work in Google Ads management.
Your data and history belong to you
Some agencies build your ads inside their own account. When you leave, you lose years of history, conversion data and audience lists.
I set every client up with their own Google Ads account, billed to their own card. I request manager access to run it. If you ever want to move on, you remove my access and the account keeps running exactly as it was. Nothing is held back.
Ad spend goes straight to Google and my fee is fixed, so there is no reason for me to push your budget up.
Management fees only, your ad spend is paid directly to Google
Choose the plan that matches your monthly ad budget. You can move up or down as the account grows. No lock in on any plan.
$198
a month
Ad budgets under $750 a month
Most popular
$396
a month
Ad budgets of $750 to $2,000
$682
a month
Ad spend of $2,000 to $5,000
$1,980
a month
Ad spend over $5,000 or several locations
Management fees include GST. Ad spend is separate and billed by Google to your own card.
The basics I never skip
Ads aimed at Townsville City, North Ward, Kirwan and the other areas you work in, instead of spilling into places you do not service.
Calls, form fills, email clicks and checkouts tracked properly, so you know which clicks turned into enquiries.
Searches with words like ‘free’, ‘DIY’ and ‘jobs’ blocked from the start so they do not eat your budget.
Two to four versions of each ad running side by side, with the weaker ones swapped out over time.
A check of the page each ad sends people to, because a slow or confusing page wastes good clicks.
A one page monthly report and a short call to go over what worked, what did not and what changes next.
A typical path for a new account
1
Campaigns go live. Calls often start in the first week, but there is not yet enough data to make smart changes.
2
I prune wasted searches, add negatives and adjust bids by suburb and device as the patterns show up.
3
The account settles down. There is a clear picture of what converts, so smarter bidding can take over.
4
A mature account with a known cost per lead. If the numbers stack up, spend can often be scaled with confidence.
Most Townsville businesses end up using a mix
Ads bring calls quickly. SEO brings calls that cost nothing per click once it is working.
From $198 a month
Best for fast results, seasonal work and testing which services bring enquiries.
The common mix
Run ads while SEO builds, then ease the ad budget back as Map Pack and organic rankings take over.
From $279 a month
Best for steady long term leads from Google Maps and suburb searches without paying per click.
Common questions about Google Ads in Townsville
Have a question that is not covered here? Ring me or send a message and you will hear back from me within one business day.
A Townsville business can usually start Google Ads with somewhere between $500 and $1,000 a month in ad spend for a single service and area. That is enough to gather useful data without big risk. Competitive trades in busy suburbs may need more. I look at your trade and targets first and suggest a starting budget before anything goes live.
Google Ads spend is completely separate from the management fee. It is paid straight to Google on your own card. My fee covers the set up, monitoring and improvements. It does not change if your spend goes up. You see every dollar of ad spend on your Google statement, with no markup added by me.
Website Design Townsville charges no setup fee on the Lite and Standard Google Ads plans. Setup is included in the Premium and Enterprise plans. Nick builds the campaigns, conversion tracking and negative keyword lists as part of the first month. You only pay the monthly management fee plus whatever ad spend you choose to give Google.
Website Design Townsville focuses on Google Ads rather than Facebook or Meta ads, because search ads reach people already looking for a service. Nick can point you to someone local who specialises in Meta if you want both. Plenty of Townsville trades do well with Google Ads and a strong Google Business Profile alone.
Google Ads can bring calls to a Townsville business within the first week of a campaign going live. The early weeks are about learning, so cost per lead usually improves over the first two to three months as wasted searches are removed. A typical account is running at its best by around month four, depending on trade and budget.
Google Ads set up in Townsville is something Website Design Townsville does for local businesses, with Nick Fritzkowski handling the work himself. He builds the account in your name, adds conversion tracking and targets the suburbs you service. Management starts at $198 a month and you can pair it with SEO for longer term leads.
Running ads that are not paying off or about to start? Send me the details and I will tell you what I would change.
