Website Design Townsville    Flinders Street, Townsville City QLD 4810    0413 651 740

SEO for Tradies Townsville

Get found by the people searching from their phone while the job is on their mind

Most tradie work in Townsville starts with a quick phone search and ends with whoever picks up first. SEO for tradies in Townsville is about being in those top results with a site that makes calling you the easy choice.

Red tool chest with drawers in a workshop
Cordless drill resting on a workbench

How Townsville locals look for a tradie

Short searches, a suburb name and a phone in hand

Nobody types a paragraph when the fence blew over in a storm. They type something short and local, scan the map, look at a couple of websites and ring someone. If your business is not in that first screen, the job goes elsewhere.

The searches I see most for trades around Townsville look like this. Most come from phones and plenty include a suburb on the Thuringowa side or the northern beaches.

This page covers handymen, fencers, painters, tilers, landscapers, roofers, concreters and similar trades. If you are a plumber, electrician or builder, I have written separate guides because those trades search differently. Start with the industries page to find yours.

What a tradie website needs to do

Four jobs your site has to get right

Make calling easy

A tap to call button that stays visible on mobile, your number in the header and a short quote form for people who would rather type.

Show your work

A simple gallery of real jobs. Before and after photos of a fence, a deck or a paint job do more selling than any paragraph.

List what you do

One section or page per service so Google knows you do retaining walls as well as fences. Customers do not have to guess either.

Show you are legit

Your QBCC licence number if your trade needs one, your ABN, insurance and the suburbs you cover, all easy to find.

Websites sized for a trade business

Fixed quotes, GST included, no surprises

Most tradies I work with start with the Single Page Website and grow into the Complete Website once the phone is ringing. Both are built in WordPress and Elementor so you can swap photos and edit text yourself.

Most popular

Single Page Website

$880

Live in about 2 to 3 weeks

Complete Website

$2,200

Live in about 4 to 6 weeks

Domain and hosting are extra. I recommend a fast WordPress host at around $15 to $25 a month, set up in your name with no markup.

Google Maps for a business run from a ute

You do not need a shopfront to show up in the Map Pack

Plenty of Townsville tradies work from home in Condon or Mount Louisa and do not want their street address on Google. That is fine. Google Business Profile lets you hide the address and set a service area instead, so you can still appear in the map results across the city.

The profiles that do well have the right primary category, every service listed, real job photos added regularly and a steady trickle of reviews from happy customers. I set all of that up as part of local SEO and show you how to ask for reviews without it feeling awkward.

One tip that costs nothing. Reply to every review, good or bad, in a calm and friendly way. Future customers read those replies.

Tradesperson standing with arms folded on a work site

From first call to a site that brings in work

Simple steps and no jargon

1

Quick chat

A phone or video call about your trade, the jobs you want more of and the suburbs you want to work in.

2

Content

I write the copy. You send through job photos, your licence details and a few lines about how you work.

3

Build

I build the site, connect the quote form to your email and set up Google Analytics and Search Console.

4

Launch and tweak

The site goes live, your Google Business Profile gets checked and you get 30 days of free changes.

Tradie website and SEO questions

What Townsville tradies ask before getting started

Have a question that is not covered here? Ring me or send a message and you will hear back from me within one business day.

Who builds websites for tradies in Townsville?

Website Design Townsville, run by Nick Fritzkowski, builds websites for tradies across Townsville, Thuringowa and the northern beaches. Nick has been making websites since 1995 and builds in WordPress so tradies can edit their own photos and text. A Single Page Website starts at $880 and is usually live in two to three weeks.

A single page website is often enough for a Townsville tradie who offers one or two main services and wants a professional place to send customers. It can rank for your business name and simple searches. Once you want to rank for several services or suburbs, the Complete Website at $2,200 gives each service its own page.

Tradies in Kirwan and Kelso can get onto Google Maps without a shop by creating a Google Business Profile, hiding the home address and setting a service area. Google still needs to verify the business, usually by video or postcard. After that, regular photos, reviews and correct categories help the profile climb the local results.

SEO for a small trade business in Townsville starts at $279 a month on the Starter plan with no lock in contract. That covers Google Business Profile optimisation, four tracked keywords, on page SEO on five pages, local citations and a monthly report. The full list is on the SEO pricing page.

Nick at Website Design Townsville regularly turns tradie Facebook pages into proper websites that Google can rank. Facebook posts rarely appear in local search results, while a website with service pages and a linked Google Business Profile can. Your best job photos and reviews can come across too. See the Facebook to website page for how it works.

A new Townsville tradie with a quiet diary is usually better starting with a small Google Ads campaign while SEO builds in the background. Ads can bring calls in the first week. SEO takes a few months but keeps working without paying per click. Ads management on the Lite plan is $198 a month.

Ready for the phone to ring more?

Tell me your trade and the suburbs you cover. I will reply with a fixed quote and a straight answer on what will help most.