Website Design Townsville Flinders Street, Townsville City QLD 4810 0413 651 740
Website Design Townsville Flinders Street, Townsville City QLD 4810 0413 651 740
Rebuild an old site without throwing away what already works
A website redesign Townsville customers notice starts with what your old site gets right. I keep the pages that rank, fix the ones that do not and rebuild the lot on fast, editable WordPress.
Most owners know before anyone tells them
Websites age faster than most things in a business. A site built six or seven years ago was often designed for desktop screens, runs on a theme that no longer gets updates and was written before you added half your current services. It still exists, but it quietly sends people to the competitor down the road.
If you wince a little when you hand out your web address, a redesign is probably worth a conversation.
The part of a redesign most people forget
An older site that has been online for years usually has a few pages Google trusts. Delete them or change their addresses without a plan and those rankings can drop overnight. I have seen local businesses lose most of their phone calls after a pretty new site launched with no redirects.
So before any design starts, I pull a list of every page on your current site and check which ones get visits and which searches they show up for in Search Console. Pages worth keeping keep their address or get a proper 301 redirect to the new one. Thin or duplicate pages are merged into stronger ones.
That groundwork is included in the price. If your rankings were never strong to begin with, the redesign is also a good time to add local SEO so the new site starts climbing rather than standing still.
Three kinds of redesign, quoted to match
Not every redesign needs to start from scratch. I will tell you honestly which of these fits.
The site is on WordPress and mostly sound but looks dated. New design, updated content and a speed clean up on the same foundation.
The structure is wrong or the theme is abandoned. A fresh WordPress and Elementor build with your best content carried across.
You are on Wix, Squarespace or an old agency system and want something you own. The content is moved and rebuilt on WordPress in your name.
Your old site stays live until the new one is ready
Customers never see a half built site. The switch happens in one go once you have signed off.
1
A review of your current pages, traffic, rankings, forms and anything connected to the site such as email or bookings.
2
A new page list showing what stays, what merges, what is added and where each old address will redirect.
3
The new site is built on a private preview link while the old one keeps taking enquiries.
4
The new site goes live, redirects are tested, the sitemap is resubmitted and rankings are watched for the next month.
Get your site back into your own hands
A lot of Townsville businesses come to me after years on a builder that charges every month and lets them take nothing with them. Moving to WordPress means the hosting, the domain and the site files all sit in your name. If you want to compare first, read my WordPress vs Wix vs Squarespace guide.
Email is the bit that worries people most. I check where your email is hosted before touching anything, so the inbox keeps working through the move.
What Townsville owners ask before a rebuild
Have a question that is not covered here? Ring me or send a message and you will hear back from me within one business day.
A website redesign in Townsville should not hurt your Google rankings if every old page address is either kept or redirected to its new home. Rankings usually wobble for a week or two and then settle. Problems come when a new site launches with different addresses and no redirects, which is why mapping the old pages is the first step of every redesign.
Redesigning a website in Townsville costs the same as a new build, from $880 for a single page up to $3,300 for an advanced site, because the new site is built properly from the ground up. A light refresh of an existing WordPress site can cost less. Website Design Townsville and Nick quote every redesign at a fixed price after reviewing the current site.
An old Townsville website stays live and keeps taking enquiries the whole time its replacement is being built on a private staging link. You review the new site there, ask for changes and sign off. The switch to the new site happens in one step, usually early in the week. The old version is kept as a backup.
Website Design Townsville, run by Nick Fritzkowski, moves Townsville businesses from Wix, Squarespace and other locked builders onto WordPress sites they own. Wix does not export a usable site, so the content is copied across and the pages are rebuilt in Elementor. Old addresses are redirected and the domain is pointed at new hosting in the business owner’s name.
Business email keeps working during a Townsville website redesign as long as the email records are checked before the domain is pointed at new hosting. Many local businesses have email through Microsoft 365, Google Workspace or their old host. Each needs handling differently. Those records are copied across before the switch so messages keep arriving as normal.
A Townsville business usually needs a full website redesign every five to seven years, with smaller content updates in between. Sites built on WordPress can often be refreshed rather than rebuilt, which costs less. The better trigger is not age but performance, so if the site is slow, hard to edit or no longer brings in enquiries it is time to look at it.
Send me your web address and I will tell you honestly if it needs a refresh, a rebuild or just a few fixes.
